Principle of Marketing in the Food and Beverages Market Research Paper

Principle of Marketing in the Food and Beverages Market - Research Paper Example Bearing the lessons in mind, the marketing strategies which shall be proposed for Shin Shii shall be founded upon the characteristics of the market in question and, proceeding from that, shall aim towards the maximization of effect within a reasonable budget. In selecting its marketing strategy for entry into the U.S. market, it is necessary to consider both the threats and opportunities which shall confront Shin Shii. Based on observations of the US beverages market, marketing and market research scholars have determined that the primary threats confronting both existing companies and new entrants are over-saturation and an increasingly health-conscious consumer-base (Swot,'2005). In other words, not only is competition extremely intense and dominated by a handful of major food and beverages companies but, health concerns are functioning as a threat to the maintenance of the existent market, let alone its expansion. While market research scholars have identified a number of serious threats confronting the food and beverages' market, they have also identified a number of attractive opportunities, especially pertinent to the case of Shin Shii. In the first place, while the beverages' market may be oversaturated, the U.S. consumer market is a highly experimental one by nature and is attracted to novelty (Swot,' 2005). In other words, it exhibits a persistent and unfailing tendency to test the new. In the second place, the trend towards health consciousness implies that while the soda market may be sealed off for the present, there is a market for beverages which are considered healthy or, at least, benign, in that they neither have negative nor positive health effects.  

Magnet Recognition Program for Nurses Research Paper

Magnet Recognition Program for Nurses - Research Paper Example There was a distinction between the two roles in the 1960’s but today the role of the RN is not as distinct; each level of education received the title of RN after successful passing of the state boards of nursing licensure test to become a practicing registered nurse (Pellico et al., 2009). Previous distinction of role included the definitions of the technical nurse and the professional nurse. The technical nurse was in the beginning educational preparation stage and attended a 2 year community college. The professional nurse was enrolled in a four year nursing program at a colleges or university; the distinction of roles is consistent with accreditation standards of thinking at the time (Donley & Flaherty, 2008). The goal was to expand the nursing programs and assist the technical nurse to transition into professional practice (Donley & Flaherty, 2008 & Nelson, 2002). These attempts notwithstanding, the needs of the educational curriculum were still not fulfilled for the RN at both levels after taking the state board licensure exam receives the same title, â€Å"RN†. There is a continued effort for nursing to elevate the profession at a higher educational level. healthcare facilities with Magnet ® status help to push this process forward with the continued excellence in nursing practice outcomes. In 1965, the American Nurses Association’s First Position on Education in nursing was published to describe the need for educational reform in nursing (ANA, 1965). This argument continues today. The goal for a standardized nursing entry level of education has yet to be resolved. According to Smith (2009) the environment of nursing has evolved considerably and educational advances need to be changed.... Magnet Recognition Program for Nurses With the advent of the Magnet Recognition Program ® more healthcare facilities are seeking attainment of a higher level of professional nursing practice. The rationale for healthcare facilities in seeking Magnet Status is driven by healthcare institutions wanting to serve the communities with the highest level of care possible in the use of innovative technology and excellence in care. Bargagliotti, West-Sands, Burchum & Selbe, note that in year 1960s, most nurses were trained at a diploma level, which was a two or three year hospital based nursing program where nursing students learned the basic skills to care for patients in the hospital. In the 1960’s, undergraduate programs were recognized as a path that nursing students should take to function at the professional level of nursing. This system was generally quicker and cost effective to utilize the diploma programs to produce a high functioning nurse to care for the large number of patients. The diploma programs were the first to be extinguished from the education framework as the profession moved into the ADN and BSN programs of study. All nurses at every level should be encouraged to go back to school and continue the path of lifelong learning in the profession of nursing. Lacey, Cox & Lorfing (2007) anticipated that the entry level for nursing will be the BSN which consists of entry level by the year 2020. This process continues and will continue until all can agree to the level and expectations of the professional entry level of the nurse.